Lately I have found it fascinating to read about the rise and success of brands like Apple, Google, Southwest, etc. and the experiences they create and the way they engage their communities. The difference they make versus others is that they have created an experience! Bernadette Jiwa says it this way::"the meaning we attach to stuff —the experiences we create around it and the stories we tell ourselves about it— has exponential value."
Jiwa, Bernadette (2014-02-03). Difference: The one-page method for reimagining your business and reinventing your marketing (Kindle Locations 420-421). The Story Of Telling Press. Kindle Edition.
While she is specifically speaking to business and product, I would contend that there is applicability to schools here. School and learning should be an impactful experience! The time spent and invested in schools should leave a positive and indelible mark on our students and their families. There should be a healthy focus on the affective areas: experience and feeling created versus the product itself (not that that isn't important). I am certainly not saying school should be Disneyland or the "experience" should be at the expense of quality instruction (fluff), but the school experience should be just as special! The experience and relationship are what make our product (learners and learning) just that much more meaningful!
Right now at Eagle Ridge, we are looking closely at who we are, what we believe, what are the unique traditions, what are unique needs of our campus (both instructionally and affectively). What is it that makes Eagle Ridge, Eagle Ridge? We don't want to be a campus that does things just to do them or goes through the motions, no matter how well we do them. We want to "create difference" for the benefit of our students!
What would you ask or want to know of these folks?
Happy Learning
B
Right now at Eagle Ridge, we are looking closely at who we are, what we believe, what are the unique traditions, what are unique needs of our campus (both instructionally and affectively). What is it that makes Eagle Ridge, Eagle Ridge? We don't want to be a campus that does things just to do them or goes through the motions, no matter how well we do them. We want to "create difference" for the benefit of our students!
"It isn't the person with the best idea who wins; it’s the person who has the greatest understanding of what really matters to people."
Jiwa, Bernadette (2014-02-03). Difference: The one-page method for reimagining your business and reinventing your marketing (Kindle Locations 147-148). The Story Of Telling Press. Kindle Edition.I want to explore and refine this idea as part of this site. I hope in the coming weeks to develop the idea in my head of "The EDentiy Interviews"! I want to pick brains of school leaders and great teachers about what makes their schools and classrooms so special! What were important stepping stones and processes they went through on the way to greatness?
What would you ask or want to know of these folks?
Happy Learning
B
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