"We don't win today by reaching the masses, we win by becoming meaningful to the few." - Bernadette Jiwa

I would assert that is trying to matter to people that don't matter (or at least don't deserve that much attention) What would it be like if we have laser like focus to the folks that do matter? Providing an experience that grows, engages and delights (love that word) that group and mobilizes and empowers them to speak.
That way we win everyday! In what ways are you remaining focused on the things and people that matter most?
Happy thinking!
B